Principle
Medium confidence
2026 January - East Exit Surveys Switcher Insights
This report analyzes 2025 East region exit surveys for [company], and [company], revealing that high prices and uncompetitive renewal offers are key drivers of customer switching—mainly back to utilities or to competitors with better fixed-rate plans. Price remains the dominant factor in provider selection.
Why This Works
Key Learnings
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Related Entries
Test Idea
Winner
One Time Payment Copy
pricingpricing
Expected lift: 5%-20%
High confidence
Ab Test
Positive
[company]: Reordering Plan Display by Price on Plan Selection Page
pricingproduct_page
Expected lift: 5%-10%
High confidence
Research Finding
Principle
Customer Experience Feedback Summary April 2024
pricingpdp
High confidence
Research Finding
Principle
Problem Solution Mapping - AMB
pricingaccount
High confidence
Experiment
Positive
Wistia SaaS Pricing Model Restructure: Usage-Based vs Feature-Gated Plans
pricingpricing
Expected lift: 40%-100%
High confidence