Principle
Medium confidence
East Exit Surveys Switcher Insights - May 2025
This report analyzes exit survey data (Feb–Apr 2025) from [company] Home, [company], and [company] customers in the East. Key insights: most switch due to high prices, often returning to local utilities; competitors win with lower prices, better terms, and short-duration plans.
Why This Works
Key Learnings
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Research Finding
Principle
Problem Solution Mapping - AMB
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High confidence
Test Idea
Winner
Lower Price Frames
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Test Idea
Winner
What It's Worth
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Expected lift: 5%-20%
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Ab Test
Positive
Wistia SaaS Pricing Model: Feature-Gated to Upload-Count Limits
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Experiment
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Wistia SaaS Pricing Model Restructure: Usage-Based vs Feature-Gated Plans
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