Winner
Medium confidence
Free Shipping
In this experiment, customers were eligible for free shipping (with cart amounts of $39 or more) were presented with an earned free shipping message. The variation also showed the value of the earned free shipping - (for example $10). Impact on progression to checkout and sales was measured.
Hypothesis
If we prominently display free shipping eligibility and thresholds, then progression to checkout and sales will improve because shipping costs are a top driver of cart abandonment.
Why This Works
Key Learnings
Expected Lift Range
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Ab Test
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Research Finding
Principle
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