Winner
Medium confidence
Least Or Most Expensive First
In this experiment, the order of pricing plans was rearranged as to show the most expensive one first.
Hypothesis
If we order pricing plans by highest price first, then conversion rate will improve because price anchoring makes mid-tier options appear more reasonable.
Why This Works
Key Learnings
Expected Lift Range
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Ab Test
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Research Finding
Principle
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Research Finding
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