Winner
Medium confidence
Least Or Most Expensive First
In this experiment, the order of pricing plans was rearranged as to show the most expensive one first.
Hypothesis
If we order pricing plans by highest price first, then conversion rate will improve because price anchoring makes mid-tier options appear more reasonable.
Why This Works
Key Learnings
Expected Lift Range
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Test Idea
Winner
Lower Price Frames
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Expected lift: 5%-15%
High confidence
Test Idea
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What It's Worth
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Expected lift: 5%-20%
High confidence
Ab Test
Positive
Wistia SaaS Pricing Model: Feature-Gated to Upload-Count Limits
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Expected lift: 30%-60%
High confidence
Research Finding
Principle
Problem Solution Mapping - AMB
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High confidence
Experiment
Positive
Wistia SaaS Pricing Model Restructure: Usage-Based vs Feature-Gated Plans
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Expected lift: 40%-100%
High confidence