Winner
Medium confidence
More Or Fewer Plans
In this experiment, the cheapest pricing plan was removed from a set of 2 options. This only left the most expensive pricing plan as the option. Impact on sales and revenue was measured.
Hypothesis
If we optimize the number of pricing plans displayed, then sales and revenue will improve because plan count affects decision paralysis and self-segmentation.
Why This Works
Key Learnings
Expected Lift Range
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Test Idea
Winner
Lower Price Frames
pricingpricing
Expected lift: 5%-15%
High confidence
Test Idea
Winner
What It's Worth
pricingpricing
Expected lift: 5%-20%
High confidence
Ab Test
Positive
Wistia SaaS Pricing Model: Feature-Gated to Upload-Count Limits
pricingpricing_page
Expected lift: 30%-60%
High confidence
Research Finding
Principle
Problem Solution Mapping - AMB
pricingaccount
High confidence
Experiment
Positive
Wistia SaaS Pricing Model Restructure: Usage-Based vs Feature-Gated Plans
pricingpricing
Expected lift: 40%-100%
High confidence