Winner
Medium confidence
More Or Fewer Plans
In this experiment, the cheapest pricing plan was removed from a set of 2 options. This only left the most expensive pricing plan as the option. Impact on sales and revenue was measured.
Hypothesis
If we optimize the number of pricing plans displayed, then sales and revenue will improve because plan count affects decision paralysis and self-segmentation.
Why This Works
Key Learnings
Expected Lift Range
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Ab Test
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Research Finding
Principle
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Research Finding
Principle
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