Winner
Low confidence
Netflix: Pricing Page — Keeps Its Older Price Comparison Table And Rejects Their New Layout
Netflix has been experimenting with the layout of their pricing plans. Challenging the more traditional pricing comparison table, instead they a/b tested three self-contained pricing plan tiles. This newer version however ended up being rejected as we noticed.
Hypothesis
If we test a similar change on our pricing pages as Netflix tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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Test Idea
Winner
One Time Payment Copy
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Experiment
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Winning Pattern
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Research Finding
Principle
Problem Solution Mapping - AMB
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Test Idea
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