Loser
Low confidence
Netflix: Pricing Page — Single Plan Recommendation (Rejected)
Netflix made a bold move and challenged their traditional 3 plan pricing page with a preselected single plan recommendation. Clear and equally balanced choice vs. a single mid tier plan.
Hypothesis
If we test a similar change on our pricing pages as Netflix rejected, we should be cautious — their rejection suggests it underperformed.
Why This Works
Key Learnings
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Winning Pattern
Winner
Mobile Plan Page Zip Modal Simplification
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Expected lift: 15%-25%
High confidence
Ab Test
Positive
[company]: Reordering Plan Display by Price on Plan Selection Page
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Expected lift: 5%-10%
High confidence
Research Finding
Principle
Customer Experience Feedback Summary April 2024
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High confidence
Experiment
Positive
Codecademy Pricing and Plan Mix Testing Drives 5x Revenue Growth
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Expected lift: 30%-100%
High confidence
Research Finding
Principle
Problem Solution Mapping - AMB
pricingaccount
High confidence