Inconclusive
Low confidence
Pattern #121: Free Shipping
[company] Pattern #121: Tests whether Free Shipping improves conversion performance. This is a meta-pattern derived from multiple A/B tests across different companies. Applicable to product, shopping-cart page types.
Hypothesis
If we A/B test Free Shipping on shopping cart pages, then we can measure its impact and determine if it suits our context — pattern data is directional.
Why This Works
Key Learnings
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Ab Test
Positive
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Research Finding
Principle
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Research Finding
Principle
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Experiment
Positive
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Test Idea
Winner
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Expected lift: 5%-15%
High confidence