Winner
Medium confidence
Push Users to Pricing Page Earlier → +24.7% Sales
[company] Test #166 on Olark.com: the homepage directed users toward a free-forever trial. Variation B tested an aggressive push to the pricing page with paid plan options and credit card entry. Result: +24.7% paid sales.
Hypothesis
Directing homepage visitors to the pricing page (with payment options) earlier in the funnel will increase paid conversions for services with strong free tiers.
Why This Works
Key Learnings
Expected Lift Range
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Research Finding
Principle
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