Medium confidence
Test: Address "A need for regulatory or state intervention to investigate the company's billing..."
Test idea generated from UX research pain point found in "PUC Complaint Data - CX". The research identified "A need for regulatory or state intervention to investigate the company's billing and collection practices, as well as concerns about unethical behavior." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "A need for regulatory or state intervention to investigate the company's billing and collection practices, as well as concerns about unethical behavior.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company], XOOM Energy customers.
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