Medium confidence
Test: Address "Challenges in switching plans or providers, including being wrongly set up on av..."
Test idea generated from UX research pain point found in "PUC Complaint Data - CX". The research identified "Challenges in switching plans or providers, including being wrongly set up on average billing, experiencing barriers when attempting to cancel service, and facing early termination fees." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Challenges in switching plans or providers, including being wrongly set up on average billing, experiencing barriers when attempting to cancel service, and facing early termination fees.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company], XOOM Energy customers.
Why This Works
Key Learnings
Viewed 30+ times
Related Entries
Research Finding
Principle
Problem Solution Mapping - AMB
pricingaccount
High confidence
Test Idea
Winner
What It's Worth
pricingpricing
Expected lift: 5%-20%
High confidence
Ab Test
Positive
Wistia SaaS Pricing Model: Feature-Gated to Upload-Count Limits
pricingpricing_page
Expected lift: 30%-60%
High confidence
Test Idea
Test: This could also be used by Marketing for Social Media or other landing pages as needed.
loyaltyaccount
High confidence
Research Finding
Principle
[company] OAM Experience Survey
accountaccount
High confidence