Medium confidence
Test: Address "Complaints about [company]'s billing practices, including high bills..."
Test idea generated from UX research pain point found in "PUC Complaint Data - CX". The research identified "Complaints about [company]'s billing practices, including high bills, charges for services not received, and difficulty disputing charges." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Complaints about [company]'s billing practices, including high bills, charges for services not received, and difficulty disputing charges.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company], XOOM Energy customers.
Why This Works
Key Learnings
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Related Entries
Research Finding
Principle
Problem Solution Mapping - AMB
pricingaccount
High confidence
Test Idea
Winner
What It's Worth
pricingpricing
Expected lift: 5%-20%
High confidence
Ab Test
Positive
Wistia SaaS Pricing Model: Feature-Gated to Upload-Count Limits
pricingpricing_page
Expected lift: 30%-60%
High confidence
Test Idea
Test: This could also be used by Marketing for Social Media or other landing pages as needed.
loyaltyaccount
High confidence
Research Finding
Principle
[company] OAM Experience Survey
accountaccount
High confidence