Medium confidence
Test: Address "Customers report unauthorized switching of their energy provider to Green Mounta..."
Test idea generated from UX research pain point found in "PUC Complaint Data - CX". The research identified "Customers report unauthorized switching of their energy provider to [company] (slamming) and experiencing power outages as a result." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Customers report unauthorized switching of their energy provider to [company] (slamming) and experiencing power outages as a result.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company], XOOM Energy customers.
Why This Works
Key Learnings
Viewed 34+ times
Related Entries
Research Finding
Principle
Problem Solution Mapping - AMB
pricingaccount
High confidence
Test Idea
Winner
What It's Worth
pricingpricing
Expected lift: 5%-20%
High confidence
Ab Test
Positive
Wistia SaaS Pricing Model: Feature-Gated to Upload-Count Limits
pricingpricing_page
Expected lift: 30%-60%
High confidence
Test Idea
Test: This could also be used by Marketing for Social Media or other landing pages as needed.
loyaltyaccount
High confidence
Research Finding
Principle
[company] OAM Experience Survey
accountaccount
High confidence