Medium confidence
Test: Address "Customers report unauthorized switching of their energy provider to Green Mounta..."
Test idea generated from UX research pain point found in "PUC Complaint Data - CX". The research identified "Customers report unauthorized switching of their energy provider to [company] (slamming) and experiencing power outages as a result." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Customers report unauthorized switching of their energy provider to [company] (slamming) and experiencing power outages as a result.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company], XOOM Energy customers.
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