Medium confidence
Test: Address "Difficulty in contacting customer service, with long wait times and inability to..."
Test idea generated from UX research pain point found in "PUC Complaint Data - CX". The research identified "Difficulty in contacting customer service, with long wait times and inability to reach representatives." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Difficulty in contacting customer service, with long wait times and inability to reach representatives.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company], XOOM Energy customers.
Why This Works
Key Learnings
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Research Finding
Principle
Problem Solution Mapping - AMB
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High confidence
Test Idea
Winner
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Expected lift: 5%-20%
High confidence
Ab Test
Positive
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Expected lift: 30%-60%
High confidence
Test Idea
Test: This could also be used by Marketing for Social Media or other landing pages as needed.
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High confidence
Research Finding
Principle
[company] OAM Experience Survey
accountaccount
High confidence