Medium confidence
Test: Address "Difficulty obtaining refunds and credits, with delays and obstacles in receiving..."
Test idea generated from UX research pain point found in "PUC Complaint Data - CX". The research identified "Difficulty obtaining refunds and credits, with delays and obstacles in receiving owed amounts." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Difficulty obtaining refunds and credits, with delays and obstacles in receiving owed amounts.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company], XOOM Energy customers.
Why This Works
Key Learnings
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Research Finding
Principle
Problem Solution Mapping - AMB
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High confidence
Test Idea
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Expected lift: 5%-20%
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Ab Test
Positive
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Expected lift: 30%-60%
High confidence
Test Idea
Test: This could also be used by Marketing for Social Media or other landing pages as needed.
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High confidence
Research Finding
Principle
[company] OAM Experience Survey
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High confidence