Medium confidence
Test: Address "Difficulty obtaining refunds and credits, with delays and obstacles in receiving..."
Test idea generated from UX research pain point found in "PUC Complaint Data - CX". The research identified "Difficulty obtaining refunds and credits, with delays and obstacles in receiving owed amounts." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Difficulty obtaining refunds and credits, with delays and obstacles in receiving owed amounts.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company], XOOM Energy customers.
Why This Works
Key Learnings
Viewed 44+ times
Related Entries
Test Idea
Test: Test module placement: Top-of-page vs.
accountaccount
High confidence
Test Idea
Test: “Renew in 2 Easy Steps”Explore whether a slightly slower framing increases trust and clarity.
accountaccount
High confidence
Test Idea
Winner
Lower Price Frames
pricingpricing
Expected lift: 5%-15%
High confidence
Research Finding
Principle
Customer Experience Feedback Summary April 2024
pricingpdp
High confidence
Ux Principle
Principle
UX Research Report: [company] Average Monthly Billing Redesign (Early Static Concept)
accountaccount
High confidence