Medium confidence
Test: Address "Frustrations with promotional offers not being honored or correctly applied, suc..."
Test idea generated from UX research pain point found in "PUC Complaint Data - CX". The research identified "Frustrations with promotional offers not being honored or correctly applied, such as Amazon Prime promotions or promises to cover early termination fees from a previous provider." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Frustrations with promotional offers not being honored or correctly applied, such as Amazon Prime promotions or promises to cover early termination fees from a previous provider.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company], XOOM Energy customers.
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