Medium confidence
Test: Address "Inaccurate billing, including charges for services not used or authorized, and d..."
Test idea generated from UX research pain point found in "PUC Complaint Data - CX". The research identified "Inaccurate billing, including charges for services not used or authorized, and discrepancies between contracted rates and billed rates." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Inaccurate billing, including charges for services not used or authorized, and discrepancies between contracted rates and billed rates.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company], XOOM Energy customers.
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