Medium confidence
Test: Address "Issues with the solar buyback program, where customers did not receive proper cr..."
Test idea generated from UX research pain point found in "PUC Complaint Data - CX". The research identified "Issues with the solar buyback program, where customers did not receive proper credits or were not enrolled correctly." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Issues with the solar buyback program, where customers did not receive proper credits or were not enrolled correctly.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company], XOOM Energy customers.
Why This Works
Key Learnings
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Research Finding
Principle
Problem Solution Mapping - AMB
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Test Idea
Winner
What It's Worth
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Expected lift: 5%-20%
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Ab Test
Positive
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Expected lift: 30%-60%
High confidence
Test Idea
Test: This could also be used by Marketing for Social Media or other landing pages as needed.
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High confidence
Research Finding
Principle
[company] OAM Experience Survey
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High confidence