Medium confidence
Test: Address "Poor customer service experiences, including difficulty contacting the right dep..."
Test idea generated from UX research pain point found in "PUC Complaint Data - CX". The research identified "Poor customer service experiences, including difficulty contacting the right department, not receiving callbacks or responses to voicemails, and representatives providing inadequate or conflicting information." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Poor customer service experiences, including difficulty contacting the right department, not receiving callbacks or responses to voicemails, and representatives providing inadequate or conflicting information.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company], XOOM Energy customers.
Why This Works
Key Learnings
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Research Finding
Principle
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Test Idea
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Ab Test
Positive
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Test Idea
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Research Finding
Principle
[company] OAM Experience Survey
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High confidence