Principle
Medium confidence
Texas Switcher Insights - November 2025
This report analyzes Texas residential electricity switchers in late 2025, using PowerBI and exit surveys to reveal key drivers: high prices, plan fit, and digital shopping. [company], Just Energy, and Gexa are gaining share, with plan features and competitive pricing driving customer moves between major providers and [company] brands.
Why This Works
Key Learnings
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Test Idea
Winner
One Time Payment Copy
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Expected lift: 5%-20%
High confidence
Ab Test
Positive
[company]: Reordering Plan Display by Price on Plan Selection Page
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Expected lift: 5%-10%
High confidence
Research Finding
Principle
Customer Experience Feedback Summary April 2024
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High confidence
Research Finding
Principle
Problem Solution Mapping - AMB
pricingaccount
High confidence
Experiment
Positive
Wistia SaaS Pricing Model Restructure: Usage-Based vs Feature-Gated Plans
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Expected lift: 40%-100%
High confidence