Principle
Medium confidence
Texas Switcher Insights - October 2025
This report analyzes why Texas residential energy customers switch providers, using PowerBI and exit surveys. Key insights: high switching driven by uncompetitive renewals and high bills; competitors win with incentives, bill credit, and TOU plans; digital channels and comparison sites are increasingly important in customer decisions.
Why This Works
Key Learnings
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Research Finding
Principle
Problem Solution Mapping - AMB
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High confidence
Test Idea
Winner
Lower Price Frames
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Expected lift: 5%-15%
High confidence
Research Finding
Principle
Customer Experience Feedback Summary April 2024
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High confidence
Ab Test
Positive
[company]: Reordering Plan Display by Price on Plan Selection Page
pricingproduct_page
Expected lift: 5%-10%
High confidence
Test Idea
Winner
What It's Worth
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Expected lift: 5%-20%
High confidence