Winner
Medium confidence
Usage-Based Pricing Model vs Feature-Tiered Pricing → 2x Sales — Wistia
Conversion.com helped Wistia fundamentally restructure their pricing model. Original model locked features behind higher tiers. New model gave all plans identical feature access, differentiated only by monthly video upload limits. This made feature comparison against free tools like YouTube/Vimeo clearer and removed the 'what am I actually getting?' objection.
Hypothesis
Switching from feature-tiered pricing (limited features on cheaper plans) to usage-based pricing (all features on all plans, differentiated only by video upload limits) would remove conversion barriers by helping users understand full product value
Why This Works
Key Learnings
Expected Lift Range
Viewed 4+ times
Related Entries
Research Finding
Principle
Customer Experience Feedback Summary April 2024
pricingpdp
High confidence
Test Idea
Winner
What It's Worth
pricingpricing
Expected lift: 5%-20%
High confidence
Experiment
Positive
Codecademy Pricing and Plan Mix Testing Drives 5x Revenue Growth
pricingpricing
Expected lift: 30%-100%
High confidence
Ab Test
Positive
Wistia SaaS Pricing Model: Feature-Gated to Upload-Count Limits
pricingpricing_page
Expected lift: 30%-60%
High confidence
Experiment
Positive
Wistia SaaS Pricing Model Restructure: Usage-Based vs Feature-Gated Plans
pricingpricing
Expected lift: 40%-100%
High confidence