Positive
High confidence
Wistia SaaS Pricing Model: Feature-Gated to Upload-Count Limits
Wistia's existing pricing was structured around feature access — different plans unlocked different product capabilities. The test repositioned pricing around the number of video uploads allowed per plan rather than feature differentiation. This shifted the mental model from 'what can I do' to 'how much can I use', aligning pricing with the most natural usage dimension for video hosting customers.
Hypothesis
Wistia's feature-gated pricing tiers were creating confusion about value at each plan level. Switching to an upload-count model would make the pricing more transparent, reduce cognitive load for buyers, and increase both conversions and plan upgrades.
Why This Works
Key Learnings
Expected Lift Range
Viewed 70+ times
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Research Finding
Principle
Customer Experience Feedback Summary April 2024
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Experiment
Positive
Wistia SaaS Pricing Model Restructure: Usage-Based vs Feature-Gated Plans
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Expected lift: 40%-100%
High confidence
Test Idea
Winner
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Expected lift: 5%-15%
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Test Idea
Winner
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Expected lift: 5%-20%
High confidence
Research Finding
Principle
Problem Solution Mapping - AMB
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High confidence