Winner
High confidence
Grid Page
Winner: Grid Page.
Why This Works
Expected Lift Range
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Experiment
Positive
[company] Plans Page: Price-Ordered Plans Increase Conversions via Processing Fluency
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Expected lift: 5%-10%
High confidence
Experiment
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[company] Plans Page: User-Focused Filter Language Increases Plan Selection
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Expected lift: 5%-10%
High confidence
Losing Pattern
Loser
Mobile & Tablet Grid Builder Experience
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Expected lift: -10%--20%
High confidence
Winning Pattern
Winner
Pricing Prominency on Grid
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Expected lift: 10%-20%
High confidence
Experiment
Positive
[company] Plans Page: CTA Copy 'Select Plan' vs 'Order Now' Reduces Commitment Anxiety
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Expected lift: 15%-30%
High confidence