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Product Comparison
Product Comparison A/B Test Results & Research
Evidence-based test ideas, findings, and best practices for product comparison.
11
Total entries
64%
Win rate
10
Entry types
11 results
Research Finding
Inconclusive
Product Comparison Tests on Product-listing Pages
Product Comparison
product-listing
Expected lift: 0%-5%
High confidence
Winning Pattern
Winner
Texas Grid Plan Builder
Product Comparison
product-listing
Expected lift: 15%-25%
High confidence
Losing Pattern
Loser
Grid Plan Colors
Product Comparison
product-listing
Expected lift: -5%--5%
Medium confidence
Winning Pattern
Winner
Grid Page
Product Comparison
product-listing
Expected lift: 5%-10%
Medium confidence
Winning Pattern
Winner
Grid Page Reorder
Product Comparison
product-listing
Expected lift: 5%-10%
Medium confidence
Winning Pattern
Winner
Grid Page Testimonials
Product Comparison
product-listing
Expected lift: 5%-5%
Low confidence
Losing Pattern
Loser
Grid Attributes
Product Comparison
product-listing
Expected lift: -5%--5%
Low confidence
Losing Pattern
Loser
Grid vs List Layout
Product Comparison
product-listing
Expected lift: -15%--25%
High confidence
Winning Pattern
Winner
Grid Hero
Product Comparison
product-listing
Expected lift: 0%-5%
Low confidence
Winning Pattern
Winner
Grid Page
Product Comparison
product-listing
Expected lift: 5%-10%
Medium confidence
Winning Pattern
Winner
Grid Page
Product Comparison
product-listing
Expected lift: 5%-15%
High confidence