Positive
High confidence
[company] Plans Page: User-Focused Filter Language Increases Plan Selection
Qualitative research identified 5 key plan attributes users cared about: fixed rate, long-term value, free electricity promotions, bundling, and renewable energy. Conversion.com added filter checkboxes with user-centric language and a plan recommendation based on selections. The headline read: 'Tell us what's important to you. Select all that apply, and we'll recommend the plan that's right for you.'
Hypothesis
Adding user-focused filter options ('Tell us what's important to you') that recommend a matching plan will increase conversions by creating a personalized experience while preserving user choice.
Why This Works
Key Learnings
Expected Lift Range
Viewed 12+ times
Related Entries
Experiment
Positive
[company] Plans Page: Showing All Plans vs Popular Plans Tab — Expanding Choice
product-displayproduct-listing
Expected lift: 10%-15%
High confidence
Losing Pattern
Loser
Grid vs List Layout
Product Comparisonproduct-listing
Expected lift: -15%--25%
High confidence
Losing Pattern
Loser
Mobile & Tablet Grid Builder Experience
Mobileproduct-listing
Expected lift: -10%--20%
High confidence
Winning Pattern
Winner
Pricing Prominency on Grid
Pricingproduct-listing
Expected lift: 10%-20%
High confidence
Research Finding
Principle
Personalized Experiences Generate 41% Higher Impact Than Generic
personalizationany
Expected lift: 20%-50%
High confidence