Winner
Medium confidence
Customer Review Badges Replacing Video Component → +14.2% Progression
[company] Test #468 on Umbraco.com: a video component was replaced with customer review badges (G2, etc.), and copy was updated to emphasize the latest version number. Impact: +14.2% more demo signups. The badges provided more scannable, credible social proof than a video requiring active engagement.
Hypothesis
Trust-signal badges (star ratings, review platform logos) will perform better than an embedded video in building credibility for demo signups.
Why This Works
Key Learnings
Expected Lift Range
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