Winner
Medium confidence
G2 / Third-Party Award Badges → +5.4% Signups
[company] Test #338 on Umbraco.com: three G2 badges/awards were added to the homepage variation. Impact: +5.4% signups. Small but consistent lift; low effort to implement.
Hypothesis
Displaying third-party recognition badges (G2, Capterra, industry awards) on the homepage will increase trust and conversion.
Why This Works
Key Learnings
Expected Lift Range
Viewed 58+ times
Related Entries
Test Idea
Test: Address "Customer Service InconsistencyWhile some agents received high marks, others were..."
layouthomepage
High confidence
Research Finding
Principle
October 2025 Wheelock all brands
layouthomepage
High confidence
Test Idea
Test: Address "Users frustrated by unclear plans, unexpected fees, and loyalty program failures..."
layouthomepage
High confidence
Test Idea
Test: Address "Technical and Usability ProblemsSlow load times, login failures, and hard-to-nav..."
layouthomepage
High confidence
Test Idea
Test: Address "Positive Experience Comments expressing a positive experience with the service o..."
layouthomepage
High confidence