Winner
Medium confidence
G2 / Third-Party Award Badges → +5.4% Signups
[company] Test #338 on Umbraco.com: three G2 badges/awards were added to the homepage variation. Impact: +5.4% signups. Small but consistent lift; low effort to implement.
Hypothesis
Displaying third-party recognition badges (G2, Capterra, industry awards) on the homepage will increase trust and conversion.
Why This Works
Key Learnings
Expected Lift Range
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