Loser
Medium confidence
Screenshot Testimonials (Non-Authentic) Hurt Signups -9.7%
[company] Test #474 on Rollbar.com: 9 Twitter-card-style testimonials (image recreations, not real screenshots with links) were added to the homepage. Result: -9.7% signups. The inauthenticity of recreated tweet images may have triggered skepticism.
Hypothesis
Adding Twitter screenshot-style testimonials will add social proof and increase signups — but fake-looking testimonials hurt.
Why This Works
Key Learnings
Expected Lift Range
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