Winner
Medium confidence
Social Proof Header (600K Facebook Fans) → +44% Sales — daFlores
CRE replaced a rotating testimonial carousel in the header with a static graphic stating '¡GRACIAS a nuestros mas de 600,000 seguidores en Facebook!' (Thank you to our 600,000+ Facebook followers). The static social proof was more prominent and immediately readable vs the rotating banner.
Hypothesis
Replacing a rotating testimonial banner with a static social proof stat showing large Facebook following would build trust faster with new visitors
Why This Works
Key Learnings
Expected Lift Range
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