Winner
Medium confidence
Social Proof Header (600K Facebook Fans) → +44% Sales — daFlores
CRE replaced a rotating testimonial carousel in the header with a static graphic stating '¡GRACIAS a nuestros mas de 600,000 seguidores en Facebook!' (Thank you to our 600,000+ Facebook followers). The static social proof was more prominent and immediately readable vs the rotating banner.
Hypothesis
Replacing a rotating testimonial banner with a static social proof stat showing large Facebook following would build trust faster with new visitors
Why This Works
Key Learnings
Expected Lift Range
Viewed 34+ times
Related Entries
Test Idea
Test: Address "Inconsistent customer service experiences, including long wait times, difficulty..."
layouthomepage
High confidence
Test Idea
Test: Show them what kind of difference they could make at home or in their community by taking action on ...
layouthomepage
High confidence
Test Idea
Test: Address "Payment and autopay reliability issues create stress and distrust, particularly ..."
layouthomepage
High confidence
Test Idea
Test: Address "Login, account access, and technical issues prevent customers from completing ba..."
layouthomepage
High confidence
Test Idea
Test: When looking at possible enhancements to our login initiatives there are many opportunities to explo...
layouthomepage
High confidence