Principle
High confidence
[company] Meta: Top Homepage CRO Patterns — Ranked by Average Lift
Analysis of 138 [company] Home & Landing tests (sorted by impact, all with statistical power disclosed) reveals a prioritized hierarchy of CRO patterns. Top winners: (1) Above-fold CTAs (+50–255%), (2) Sticky CTAs (+15–70%), (3) Multi-step forms (+14–36%), (4) Navigation label copy (+110%), (5) Static hero vs carousel (+28%), (6) Product links on homepage (+17–50%). Reliable losers: ghost buttons (-1% to -20%), video testimonials on lead-gen forms (-11% to -15%), screenshot testimonials (-9.7%).
Hypothesis
Synthesizing 138 Home & Landing A/B tests reveals which patterns are most reliably worth testing first.
Why This Works
Key Learnings
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