Positive
High confidence
Gousto: Order Confirmation Page Marketplace Repositioning
Conversion.com tested repositioning Gousto's ancillary marketplace on the order confirmation page. The control presented the marketplace as an optional 'shop now' module after the confirmation message. The variant integrated the marketplace browsing as a natural next step within the confirmation page layout, making it feel like completing the order rather than starting a new shopping session. The page hierarchy was restructured so marketplace products appeared immediately in the user's attention zone post-confirmation.
Hypothesis
Gousto's post-order marketplace (additional products available after placing a recipe box order) was being presented as a separate shopping experience, reducing take-up. Repositioning it as an integral step within the order confirmation flow rather than an optional add-on would increase marketplace engagement.
Why This Works
Key Learnings
Expected Lift Range
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