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Positive
High confidence

Gousto Order Confirmation Page: Reposition Marketplace as Next Step in Order Flow

Most Gousto customers didn't know the marketplace existed. Scroll analysis showed only a fraction reached marketplace products. Conversion.com reduced the confirmation message size, made it appear as 'completed step 1', and added a clear 'Step 2: Add desserts, drinks, snacks & more from the Gousto Market' prompt above the fold. This reframed optional purchases as part of the natural order completion flow.

Hypothesis

Repositioning the Gousto Market (add-on products) as a required 'step 2' in the post-order flow — rather than an optional extra — will increase marketplace purchase rates by increasing visibility and framing the upsell as part of completing the order.

Why This Works

Key Learnings

Expected Lift Range

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