Thought leadership from the world's largest dedicated CRO agency, covering experimentation strategy, behavioral science, and the LIFT Model framework.
The Conversion.com Blog publishes thought leadership content from the world's largest dedicated CRO agency, formed by merging Conversion.com (UK) and WiderFunnel (North America). With over 100 CRO specialists, the blog draws from deep experimentation expertise and real-world client programs.
Content covers experimentation strategy, behavioral science principles, the renowned LIFT Model framework (inherited from WiderFunnel), and organizational approaches to building testing culture. The blog also features detailed case studies from work with clients like Dollar Shave Club, Meta, Microsoft, and HP, providing concrete examples of how experimentation drives business results.
The Conversion.com Blog is particularly valuable for experimentation leaders and CRO managers who need strategic-level content. Articles address not just testing tactics but the organizational, cultural, and methodological challenges of running effective experimentation programs at scale.
The industry-leading CRO blog founded by Peep Laja, publishing in-depth articles on experimentation, analytics, and conversion optimization.
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Evidence-based UI patterns backed by real A/B test results, showing which design ideas actually win and which fail across real experiments.