CRO-focused content from Guido X Jansen covering experimentation, psychology, and customer experience optimization.
CRO.CAFE is a multi-format resource created by CRO specialist and psychologist Guido X Jansen. The blog and associated content cover conversion rate optimization, experimentation methodology, and the psychology behind user behavior and decision making.
What distinguishes CRO.CAFE is Guido's background in psychology, which brings a unique perspective to CRO content. Articles explore not just what to test, but why certain patterns work from a behavioral science standpoint. The blog complements the popular CRO.CAFE podcast, creating a comprehensive learning ecosystem for CRO professionals.
CRO.CAFE serves the European CRO community particularly well, with content that reflects the international experimentation landscape. The blog covers topics ranging from CRO career development to advanced experimentation methodology, making it valuable for practitioners at various stages of their careers.
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