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CRO.CAFE Blog

CRO-focused content from Guido X Jansen covering experimentation, psychology, and customer experience optimization.

Overview

CRO.CAFE is a multi-format resource created by CRO specialist and psychologist Guido X Jansen. The blog and associated content cover conversion rate optimization, experimentation methodology, and the psychology behind user behavior and decision making.

What distinguishes CRO.CAFE is Guido's background in psychology, which brings a unique perspective to CRO content. Articles explore not just what to test, but why certain patterns work from a behavioral science standpoint. The blog complements the popular CRO.CAFE podcast, creating a comprehensive learning ecosystem for CRO professionals.

CRO.CAFE serves the European CRO community particularly well, with content that reflects the international experimentation landscape. The blog covers topics ranging from CRO career development to advanced experimentation methodology, making it valuable for practitioners at various stages of their careers.

Key Features

  • Psychology-driven CRO content
  • Experimentation methodology
  • Customer experience optimization
  • CRO career development
  • International CRO perspective
  • Companion to CRO.CAFE podcast
  • Behavioral science insights

Pros & Cons

Pros

  • + Unique psychology-meets-CRO perspective
  • + Strong European and international focus
  • + Complements popular CRO.CAFE podcast
  • + Accessible yet insightful content

Cons

  • Smaller content archive than CXL or VWO
  • Less frequent publishing schedule
  • Blog is secondary to the podcast
  • Limited original research

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