Experimentation and growth content from Speero (formerly CXL Agency), covering maturity assessments, program building, and advanced CRO strategy.
The Speero Blog publishes content on experimentation, growth strategy, and advanced CRO methodology. Speero, formerly CXL Agency, was founded by Peep Laja and rebranded to reflect a strategic shift beyond traditional CRO toward broader experimentation and what they call the 'Retention Economy.'
Blog content covers experimentation maturity assessments, program building frameworks, retention-focused optimization, and how to scale experimentation across organizations. Speero's unique perspective bridges agency experience with their deep connection to CXL's educational platform, resulting in content that is both practical and methodologically rigorous.
The Speero Blog is particularly valuable for growth leaders and experimentation managers who are building or scaling optimization programs. Content goes beyond individual test ideas to address the systems, processes, and organizational structures needed for sustainable experimentation programs.
The industry-leading CRO blog founded by Peep Laja, publishing in-depth articles on experimentation, analytics, and conversion optimization.
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