Free official Google training covering GA4 fundamentals, data analysis, and campaign tracking with an industry-recognized certification.
Google Analytics Academy offers free e-learning courses designed by Google's analytics experts to help marketers and analysts get the most out of Google Analytics 4. The program covers everything from basic analytics concepts to advanced topics like data visualization, campaign tracking, and conversion measurement.
The certification exam consists of 50 questions with a 75-minute time limit, requiring an 80% score to pass. If you don't pass, you can retake after 24 hours. The certification is valid for 12 months. For beginners, the training courses take approximately 4-6 hours to complete, with the exam itself requiring about 1 hour.
While not specifically a CRO course, Google Analytics Academy is essential for any CRO practitioner because understanding analytics is foundational to experimentation. The ability to set up proper tracking, create custom reports, and analyze experiment results in GA4 is a prerequisite for effective conversion optimization work.
The most comprehensive CRO certification program in the world, with 85+ hours of advanced content taught by senior practitioners.
Advanced experimentation program from Reforge covering experiment design, statistical rigor, and scaling testing culture at growth-stage companies.
Free CRO courses and certifications from VWO covering A/B testing fundamentals, advanced experimentation, and conversion optimization strategies.
Bestselling Udemy course with 14,000+ students covering a practical CRO blueprint based on 15+ years of real client experience, now including AI for CRO.