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Reforge Experimentation & Testing

Advanced experimentation program from Reforge covering experiment design, statistical rigor, and scaling testing culture at growth-stage companies.

Overview

Reforge's Experimentation & Testing course is part of their broader Growth Series, designed for mid-to-senior professionals at growth-stage companies. The program covers experiment design, statistical methodology, prioritization frameworks, and how to build a culture of experimentation across product and marketing teams.

Unlike traditional courses, Reforge uses a cohort-based model with live sessions, peer interaction, and real-world case studies from companies like Airbnb, HubSpot, and Spotify. The curriculum is built by practitioners who have scaled experimentation programs at top tech companies, ensuring the content is immediately applicable.

Reforge membership costs $2,000/year and provides access to all courses, not just experimentation. The platform is best suited for product managers, growth leads, and marketing directors at companies with existing experimentation programs who want to level up their approach. Note that access is subscription-based — you lose access when your membership expires.

Key Features

  • Cohort-based live sessions
  • Experiment design frameworks
  • Statistical methodology
  • Prioritization frameworks
  • Real-world case studies from top companies
  • Peer networking and discussion
  • Full Reforge platform access

Pros & Cons

Pros

  • + Taught by practitioners from Airbnb, HubSpot, Spotify, etc.
  • + Cohort model creates accountability and networking
  • + Covers experimentation at a strategic level
  • + Access to entire Reforge course library

Cons

  • Expensive at $2,000/year
  • Lose access when membership expires
  • Cohort schedule may not fit all timezones
  • More strategic than tactical — less hands-on tool training

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