PlaybookUX

PlaybookUX is an all-in-one software platform that allows teams to recruit, conduct, and analyze both qualitative and quantitative research, enhanced by AI at every stage. The platform offers built-in research methods including unmoderated testing, moderated interviews, card sorting, tree testing, surveys, five-second testing, first-click testing, and preference testing.

A standout feature is direct Figma integration, allowing teams to set up goal screens for detailed analytics such as task completion rates, misclicks, common navigation paths, heat maps, and click tracking. PlaybookUX AI is built into every stage of the research process — from generating screeners and study scripts to analyzing video sessions and surfacing themes across data. It produces executive summary reports, task analyses, and replay summaries highlighting key findings and participant sentiment.

With an unlimited seat model and powerful collaboration features, teams can organize projects with workspaces, comment on test scripts, take real-time notes, build tagging structures, and collaborate on reports. Pricing starts with a pay-as-you-go option at $59/participant, with subscription tiers ranging from $267/month (Grow) to $490/month (Scale) and custom Enterprise pricing.