Experience optimization platform with the best-in-class visual editor for A/B testing, personalization, and feature management.
AB Tasty is a global experience optimization platform that helps brands build better user experiences through experimentation, personalization, and feature management. The platform serves marketing, product, and engineering teams with tools to test and optimize digital touchpoints.
AB Tasty stands out with what many consider the best visual editor in the market — a drag-and-drop interface that handles complex layout changes, product grid reordering, and merchandising tests that would require custom code in competing platforms. The platform also offers server-side experimentation, feature flag capabilities, and an AI-powered targeting and personalization engine.
AB Tasty includes a widget library for rapid deployment of social proof notifications, urgency messaging, and other conversion-driving elements without code changes. Pricing starts at approximately $417/month but scales quickly to $800-$1,200/month with personalization features and higher traffic. The company is currently merging with VWO under Everstone Capital.
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