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Convert

Privacy-focused A/B testing platform offering enterprise features at transparent, accessible pricing.

Overview

Convert is an A/B testing platform that stands out for offering enterprise-grade features at a fraction of the cost of competitors like Optimizely and AB Tasty. The platform provides a visual editor, advanced targeting with 40+ filters, server-side testing, and developer-friendly APIs, all with transparent pricing.

Built with privacy at its core, Convert offers cookieless tracking, GDPR compliance, and HIPAA-ready configurations, making it a favorite among agencies and companies in regulated industries. The platform includes customizable Frequentist and Bayesian statistics engines, SRM (sample ratio mismatch) checks, collision prevention, and revenue tracking.

Convert pricing starts at $199/month (billed annually) or $399/month (billed monthly) for 100K tested users. The Specialist plan is $599/month for 400K users, and Pro is $1,019/month for 700K users. All plans include unlimited projects, variations, and collaborators, plus a 15-day free trial with no credit card required.

Key Features

  • Visual editor
  • Server-side testing
  • Cookieless tracking
  • 40+ targeting filters
  • Bayesian & Frequentist stats
  • SRM checks
  • Revenue tracking
  • Unlimited collaborators

Pros & Cons

Pros

  • + Enterprise features at transparent mid-market pricing
  • + Strong privacy and GDPR/HIPAA compliance
  • + Unlimited team members and projects on all plans

Cons

  • Less brand recognition than Optimizely or VWO
  • No free plan available
  • Smaller integration ecosystem

Integrations

Google AnalyticsShopifyWordPressHubSpotHeapSegment

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