Privacy-focused open-source web analytics platform with complete data ownership and GDPR compliance by design.
Matomo (formerly Piwik) is the leading open-source web analytics platform, offering a privacy-focused alternative to Google Analytics. The platform can be self-hosted for complete data ownership or used as a managed cloud service, giving organizations full control over their analytics data.
Matomo provides all standard web analytics features including traffic reporting, conversion tracking, event tracking, and e-commerce analytics, along with additional capabilities like heatmaps, session recordings, and A/B testing through its plugin marketplace. The platform is GDPR-compliant by design and does not share data with any third parties, with no data sampling.
The self-hosted version is free and open source. Cloud hosting starts at approximately $23/month for 50,000 page views. Premium plugins add capabilities like SEO web vitals ($86.67/year), multi-channel attribution ($86.67/year), and roll-up reporting ($218.33/year). Over 1 million websites use Matomo across 190+ countries.
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