Product analytics platform for tracking user events and measuring engagement, retention, and conversion funnels.
Mixpanel is a leading product analytics platform that helps teams understand how users interact with their products through granular event tracking. Unlike traditional web analytics focused on pageviews, Mixpanel tracks user events and provides powerful tools for analyzing funnels, retention, and user flows.
The platform's self-serve analytics interface allows anyone to build custom reports, create user segments, and explore data without SQL knowledge. Mixpanel's interactive reports include funnels, flows, retention curves, and impact analysis, all filterable by user properties and behavioral cohorts. In late 2025, Mixpanel relaunched experimentation and added feature flags.
Mixpanel's free plan includes 1 million monthly events. The Growth plan charges $0.00028 per event after 1M free events, reaching approximately $2,520/month at 10 million events. Enterprise pricing starts around $25,000/year. Group Analytics (essential for B2B) is a paid add-on.
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