The top-performing pricing experiments on pricing page pages, ranked by conversion lift. Learn what works and apply these patterns to your own tests.
Out of 12 pricing tests on pricing page pages, 67% produced a statistically significant improvement. Winners averaged +23.8% conversion lift.
1 test underperformed the control. These failures are documented below so you can avoid repeating them.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Context: The headline on the pricing page may not resonate with what users actually care about or address their top objections.
Context: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Context: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Problem: Each additional form field adds friction to the pricing page, increasing the chance users abandon before completing their submission.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
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