Pricing page experiments including tier presentation, feature comparison, and plan selection optimization.
Across 18 pricing page experiments, 72% resulted in a statistically significant win. Winning variants saw an average lift of +21.4%. Meanwhile, 1 test underperformed the control.
4 experiments were inconclusive, meaning the difference between control and variant was not statistically significant. Inconclusive results are still valuable — they tell you what doesn't move the needle, so you can focus testing effort elsewhere.
These results come from real A/B tests with sample sizes ranging from hundreds to millions of visitors. Use them to inform your own pricing page testing strategy and avoid repeating experiments that have already been run.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Context: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Context: The headline on the pricing page may not resonate with what users actually care about or address their top objections.
Context: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Context: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Problem: The primary call-to-action on the pricing page isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: Each additional form field adds friction to the pricing page, increasing the chance users abandon before completing their submission.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Problem: Users on the pricing page need validation from others before committing — without visible proof of success, they hesitate.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Problem: Users on the pricing page need validation from others before committing — without visible proof of success, they hesitate.
Save your own experiments, get AI-powered test ideas, and build on patterns from 18+ real tests.
View Plans & Pricing