The top-performing social proof experiments on landing page pages, ranked by conversion lift. Learn what works and apply these patterns to your own tests.
Out of 4 social proof tests on landing page pages, 25% produced a statistically significant improvement.
1 test underperformed the control. These failures are documented below so you can avoid repeating them.
Context: Users on the general need validation from others before committing — without visible proof of success, they hesitate.
Problem: Each additional form field adds friction to the home landing, increasing the chance users abandon before completing their submission.
Problem: Users on the home landing need validation from others before committing — without visible proof of success, they hesitate.
Context: Users on the landing page need validation from others before committing — without visible proof of success, they hesitate.
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