The top-performing social proof experiments on landing page pages, ranked by conversion lift. Learn what works and apply these patterns to your own tests.
Out of 13 social proof tests on landing page pages, 54% produced a statistically significant improvement. Winners averaged +18.1% conversion lift.
4 tests underperformed the control with an average impact of -11.2%. These failures are documented below so you can avoid repeating them.
Problem: Visual elements on the landing page aren't doing enough to communicate value, build trust, or guide users toward the next step.
Problem: How "Paid landing pages" is implemented on the landing page can meaningfully affect conversion — this element is worth testing.
Problem: Users on the landing need validation from others before committing — without visible proof of success, they hesitate.
Problem: Without clear urgency signals, users delay their decision on the landing, leading to drop-offs and abandoned sessions.
Problem: Users on the landing page need validation from others before committing — without visible proof of success, they hesitate.
Problem: Users on the landing page need validation from others before committing — without visible proof of success, they hesitate.
Problem: Users on the landing page need validation from others before committing — without visible proof of success, they hesitate.
Problem: Users can't quickly find relevant products or content on the landing, leading to frustration and early exits.
Problem: Users on the landing need validation from others before committing — without visible proof of success, they hesitate.
Problem: Users on the home landing need validation from others before committing — without visible proof of success, they hesitate.
Problem: Each additional form field adds friction to the home landing, increasing the chance users abandon before completing their submission.
Context: Users on the general need validation from others before committing — without visible proof of success, they hesitate.
Context: Users on the landing page need validation from others before committing — without visible proof of success, they hesitate.
Build on patterns from 13+ real experiments. Save your own tests and get AI-powered recommendations.
Start free