How do cta experiments compare to layout experiments? See side-by-side win rates, average lift, and the top-performing tests in each category.
Layout experiments have a higher win rate (30%) compared to CTA (29%). This is based on 76 cta and 210 layout experiments.
When cta tests do win, they average +34.7% lift.Layout winners average +28.1% lift. CTA tests tend to produce larger gains when they work.
Both categories contain experiments across multiple industries and page types. Use these results to prioritize which testing category to invest in for your site.
Use data from 286+ real experiments to prioritize your next test. Save results, track patterns, and stop re-running what's already been tried.
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