How do pricing experiments compare to copy & messaging experiments? See side-by-side win rates, average lift, and the top-performing tests in each category.
Copy & Messaging experiments have a higher win rate (38%) compared to Pricing (32%). This is based on 59 pricing and 45 copy & messaging experiments.
When pricing tests do win, they average +20.0% lift.Copy & Messaging winners average +24.6% lift. Copy & Messaging tests tend to produce larger gains when they work.
Both categories contain experiments across multiple industries and page types. Use these results to prioritize which testing category to invest in for your site.
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