Homepage: Help Me Choose Homepage
Hypothesis
Creating a "help me choose" pathway will gauge interest in this feature from users and create an opportunity to leverage the learnings from the winning Alberta grid test in the texas environment.
Test Results
Key Learning
Context: The information hierarchy on the homepage may not match how users actually scan and process the content.
What was tested: Creating a "help me choose" pathway will gauge interest in this feature from users and create an opportunity to leverage the learnings from the winning Alberta grid test in the texas environment.
Result: No statistically significant difference was detected. CTA changes that don't move the needle often mean the bottleneck is elsewhere — consider testing the surrounding context or the value proposition instead.
How to Apply This to Your Site
This experiment tested homepage: help me choose homepage but produced no statistically significant change. The test was run on a homepage page in the energy & utilities industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that cta tests typically require large sample sizes to detect small effects. This test ran for 28 days — plan for at least that long.
This result reached 95% statistical confidence, meaning there is a very low probability the observed effect was due to chance. Results at this confidence level are generally considered reliable for making business decisions.
What Was Tested
Creating a "help me choose" pathway will gauge interest in this feature from users and create an opportunity to leverage the learnings from the winning Alberta grid test in the texas environment.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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