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EdTech A/B Test Results

Education technology experiments including enrollment flows, course pages, and student engagement optimization.

7
Experiments
43%
Win rate
+12.7%
Avg. winner lift
3
Winners found

Key Findings: EdTech A/B Tests

Across 7 edtech experiments, 43% resulted in a statistically significant win. Winning variants saw an average lift of +12.7%.

4 experiments were inconclusive, meaning the difference between control and variant was not statistically significant. Inconclusive results are still valuable — they tell you what doesn't move the needle, so you can focus testing effort elsewhere.

These results come from real A/B tests with sample sizes ranging from hundreds to millions of visitors. Use them to inform your own edtech testing strategy and avoid repeating experiments that have already been run.

Outcome Breakdown

All 7 Experiments

inconclusive+65.0%

Pricing Page: Codecademy Pricing and Plan Mix Testing Drives 5x Revenue Growth

Context: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.

PricingEdTech
inconclusive+60.0%

Landing-page: Frontend Simplified: Course Landing Page Redesign Increases Enrollment from 32% to

Context: The information hierarchy on the landing-page may not match how users actually scan and process the content.

LayoutEdTech
inconclusive+55.0%

Landing Page: Labster: Virtual Lab SaaS Free Trial Sign-Up Optimisation

Context: Each additional form field adds friction to the landing page, increasing the chance users abandon before completing their submission.

CTAEdTech
inconclusive+35.0%

Landing Page: Landing Page Copy and Imagery Emotional Appeal Test for Online Dance Course

Context: Visual elements on the landing page aren't doing enough to communicate value, build trust, or guide users toward the next step.

LayoutEdTech
winner+19.0%

Signup: Account Page Social Proof + Free Account Emphasis

Problem: Users on the signup need validation from others before committing — without visible proof of success, they hesitate.

Social ProofEdTech
winner+10.5%

Pricing Page: Lower Price Frames

Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.

PricingEdTechn=11,351
winner+8.5%

Pricing Page: Least Or Most Expensive First

Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.

PricingEdTech

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